AI in Social Media Management: What’s Really Working in 2025
AI in social media management has gone from buzzword to daily essential — but are we using it well? Let’s cut through the hype and look at what’s really happening behind the scenes for the people managing content day to day.
From freelancers to marketing teams, AI has become part of the daily routine. And no, it’s not always about fancy futuristic tech — it’s about getting support with the practical stuff.
Everyone’s using AI in social media management — but not how you’d expect
Most people are using AI for simple but powerful tasks: coming up with content ideas, writing captions, adjusting tone, or tweaking posts for different platforms. It’s helping speed up workflows and lighten the load.
The benefits of AI in social media management
Nearly 80% of professionals say AI helps them create more content, faster. It’s giving people the freedom to try new formats, test ideas, and explore different tones of voice.
But let’s be honest — 45% still hold back because they’re worried about quality. And they’re not wrong. AI content often needs a human touch. You still have to rewrite, polish, and personalise to make sure it sounds like you.
Think of it as your co-pilot, not your ghostwriter.
How to use AI in social media management without losing your brand voice
If you’re managing content for multiple brands, AI can save you hours. But it’s not a set-and-forget tool. Use it to clear the clutter so you can focus on strategy, connection, and creativity.
Most people are now creating at least half their content with AI. It’s not about replacing creatives — it’s about supporting them so they can do more of what matters.
So what’s the next step?
The smart move is to use AI with intention. Build it into your process, not as a shortcut, but as a way to support your strategy.
That’s what we’ve done at Kangaroo Connections. We’ve spent months testing workflows that keep the content human, while letting AI take care of the repetitive stuff.
We also use Metricool to schedule, analyse, and manage all our clients’ content in one place. Here’s our affiliate link if you want to try it out.
Would you like us to manage your social media? Take a look at our management options here
