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Facebook is huge. In the UK, it has 30 million users – which is nearly half the population (the other half are probably on Instagram).

Twitter is the fast food of social media platforms. It’s quick and convenient, the ideal place to post bite-sized chunks of powerfully engaging content.

Instagram has a worldwide audience of 800 million, and it’s growing so fast that by the time you get to the end of this (rather long) sentence, it will have picked up several thousands more.

LinkedIn is the most powerful business networking platform in the world. It has over half a billion members.

Without a clearly defined strategy, social media can be a time-consuming chore.