It’s a question most owners of small and medium businesses ask themselves at some point. Times are tough and margins are tight, so paying someone else to post on social media can feel like an extra expense. If you can do it yourself, why wouldn’t you?

The problem is that posting and posting properly are not the same thing. Anyone can upload a photo or type a caption. Doing it in a way that reaches the right people, shows up consistently, and leads to enquiries takes time, planning and a bit of insider knowledge.

In this blog, we’re going to look at three things: the reality of managing your own social media, why social media still matters to your customers, and how outsourcing to Kangaroo Connections can actually save you time and money.

Are You Posting With a Purpose?

Most business owners recognise the importance of posting on their platforms. Some are very good at it for a while, then get busy and stop. Others post once a month and hope for the best. The bit that’s often missing is the reason behind it.

Every post should do a job. That job might be getting your name in front of more people, encouraging conversations, or bringing in leads and sales. If you don’t know what the post is meant to achieve, it’s hard to tell whether it worked.

That’s why a strategy matters. When you know what you want your socials to do, it becomes easier to decide what to post, where to post it, and how often.

Five Questions to Check Before You Keep DIY-ing It

1. Are you on the right platforms?

It’s no good posting on Facebook because it’s the one you like using if your audience spends their time on Instagram or LinkedIn. Your time needs to go where your customers already are.

2. Are you posting at the right time?

Every platform has times when posts perform better. Post too early or too late in the day and the people you want to reach may never even see it.

3. Are you creating the right kind of content?

Some platforms will push video more. Others like carousels. Some audiences prefer quick tips, others like behind-the-scenes content. Different formats get different results.

4. Are you keeping up with the algorithm changes?

Social platforms change how they prioritise content. Sometimes it’s all about keywords. Sometimes hashtags help. Sometimes short, vertical video is what gets reach. If you’re not keeping up, your content can get buried.

5. Do you actually have the time?

Creating content, writing captions, scheduling posts, replying to comments, sourcing images and keeping everything on brand takes hours. That’s before we even talk about planning it.

Does Social Media Really Make That Much Difference?

If you’re reading this, you probably already know it does. But the numbers are still worth paying attention to.

One in three people use social media as a preferred way to find out about companies. That means people will look you up there before they look anywhere else.

Around 84% of consumers search for brands on social media before making a purchase. If your pages are quiet, outdated or off-brand, that can put people off.

A quarter of small businesses say they get more sales from social media than from any other channel. If your competitors have a good strategy and you don’t, then you are falling behind.

Why Outsourcing to Kangaroo Connections Works

Social media done properly is time-heavy. That’s the main reason business owners start looking for help. Outsourcing means you get all the benefits without spending your evenings trying to think of a caption.

When you let Kangaroo Connections manage your social media, you get access to a team that keeps up with platforms, trends, algorithms and best practice. You also get a strategy that lines up with your business goals, not random one-off posts.

Because we take time to get to know you and your business, your content sounds like you. That means your brand voice stays consistent, which helps people recognise and trust you.

There’s also the money side. Hiring an in-house social media specialist is a significant monthly expense. Working with us gives you a whole team for less than the cost of one employee and you can scale up or down depending on how busy your business is.

And finally, you regain your personal time. No more posting at 10pm. No more “I’ll do it on Sunday.” You can go to networking, serve your customers, or spend time with your family while your social media keeps working in the background.

What We Do for You

We look at which platforms will work best for your business. We create the content, write the captions and schedule at the best times for your audience. When engagement occurs, we can help manage it as well. Your pages stay active and useful, and you stay focused on running the business.