We’re thrilled to announce that we’ll be sponsoring the upcoming Comedy Night to support the Children’s Respite Trust. This event promises to be an evening filled with laughter, joy, and community spirit, all in aid of a fantastic cause.

Date: September 13th 2024
Time: 7pm
Location: Langney Sports Club, Eastbourne
Tickets: Available at www.crtcharity.org/event/comedy/

The Children’s Respite Trust provides invaluable support to families with children who have disabilities, offering them a much-needed break and the chance to recharge. It’s an honour for us to be a part of something so meaningful, and we can’t wait to see you there, sharing in the laughter and the love.

Expect a lineup of brilliant comedians ready to entertain you, a warm, welcoming atmosphere, and the chance to make a real difference in the lives of children and families who benefit from the Trust’s services.

Why We’re Getting Involved

At Kangaroo Connections, we believe in giving back to our community and supporting initiatives that make a real impact. The Children’s Respite Trust holds a special place in our hearts, and we’re proud to contribute to their incredible work through this event.

We’re inviting all of our clients, partners, and friends to join us for this comedy night. Not only will you enjoy a fantastic evening out, but you’ll also be supporting a vital cause. Together, we can help make a difference in the lives of those who need it most.

For tickets and more information, please visit www.crtcharity.org/event/comedy/. Let’s come together for an unforgettable night of comedy, community, and compassion. See you there!

In the bustling world of Facebook, where every like feels like a pat on the back, it’s easy to become fixated on the numbers game. As small business owners, we often obsess over how many likes our posts get, viewing them as a measure of our success. But here’s some food for thought: are likes truly the be-all and end-all of social media engagement, or are we merely chasing after vanity metrics?

The Allure of the Like Button

The like button on Facebook is seductive. It offers immediate feedback, a swift and straightforward way for users to show appreciation for our content. But let’s be honest, a like is often a passive engagement. It’s a fleeting nod of approval as users scroll through their feeds, not necessarily a sign of genuine interest or engagement with your brand.

The Real Goal: Encouraging People to Share Your Content

Now, let’s turn our attention to the real game-changer: shares. When someone shares your content, they’re not just giving it a thumbs up; they’re endorsing it and broadcasting it to their network. A share extends the reach of your message far beyond your immediate followers, tapping into new audiences and potential customers.

Why Shares Outshine Likes

  1. Extended Reach: Shares project your content into new social circles, increasing your visibility and potential for engagement.
  2. Increased Credibility: When someone shares your content, they essentially endorse your brand. This peer-to-peer recommendation boosts your credibility and trustworthiness.
  3. Enhanced Engagement: Shared content often ignites conversations, encouraging more meaningful interactions than passive ones.
  4. Potential for Virality: Whilst not every shared post will go viral, shares increase your content’s chances of being seen by a wider audience, maximising its potential impact.

How to Encourage Shares

  • Create Valuable Content: Share-worthy content provides value, whether informative, entertaining, or emotionally resonant.
  • Encourage Interaction: Pose questions, prompt discussions, and engage with your audience’s comments to foster a community around your brand.
  • Be Authentic: Authenticity resonates with audiences. Share your story, the highs and lows of your business journey, to create a genuine connection.
  • Use Visuals: Posts with images, videos, or infographics are more likely to be shared.

Conclusion

Whilst it’s gratifying to see those likes pile up, it’s crucial to remember that they’re just one piece of the puzzle. In the grand scheme of things, shares are a more accurate measure of engagement and the true catalyst for growing your online presence and, ultimately, your business. So next time you post, focus on crafting content that your audience will like and want to share with their friends and followers. After all, in the world of Facebook marketing, sharing is not just caring—it’s converting.

Get in touch today

Just call us on 01424 864714 or 0203 6277007 and we can chat about what you need.

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    The Power of Community: Why We Joined

    In the heart of our mission at Kangaroo Connections is a belief in the strength of community. By becoming a Bexhill Chamber of Commerce member, we’re tapping into a vibrant network of local businesses and entrepreneurs. This aligns perfectly with our goal of enhancing the power of social media for small businesses. We’re excited to bring our expertise to the table and equally eager to learn from the diverse experiences within the Chamber.

    Benefits for Our Clients

    Our clients are our top priority, and this new venture is all about providing added value to your businesses. As members of the Chamber, we gain access to a wealth of knowledge, resources, and networking opportunities. This means we can offer you more insights, enhanced services, and a broader platform for your social media presence. We’re all about creating connections, and this step allows us to forge even stronger ones for you.

    What’s Next?

    As we embark on this journey with the Bexhill Chamber of Commerce, we look forward to participating in various events and initiatives that benefit the local business community. We believe that together, we can achieve more. Stay tuned for regular updates on our activities, learnings, and collaborations that we’ll bring from our Chamber interactions.

    For more details about the Bexhill Chamber of Commerce and its role in supporting local enterprises, visit their website: Bexhill Chamber of Commerce.

    Here’s to a future of enhanced collaboration, growth, and success!


    1. What is Personal Branding?

    Personal branding is the practice of marketing yourself and your career as a brand. It’s an ongoing process of developing and maintaining a reputation and impression. As a small business owner, your personal brand is a reflection of your values, skills, and passions, and it’s what sets you apart in the marketplace.

    2. The Importance of Personal Branding in Small Businesses

    In a world where consumers are bombarded with choices, personal branding helps small businesses establish a unique identity. It builds trust and emotional connections with your audience, turning customers into loyal fans.

    3. Tips for Developing a Strong Personal Brand

    • Define Your Unique Selling Proposition (USP): Identify what makes you different and how that benefits your customers.
    • Be Consistent Across Platforms: Ensure your branding is consistent across all platforms, from your website to your social media profiles.
    • Align Personal Values with Business Goals: Your personal brand should reflect your values and how they align with your business.

    4. Real-Life Success Stories

    We’ll share inspiring stories of small businesses that have thrived by embracing personal branding. From a local bakery that’s famous for its owner’s passion for organic ingredients to a freelance designer whose personal style resonates in every project.

    5. The Role of Social Media in Personal Branding

    Social media platforms are powerful tools for personal branding. We’ll provide tips on using platforms like Instagram, Facebook, and LinkedIn to showcase your brand and connect with your audience.

    Personal branding is more than just a business strategy; it’s a way of expressing your authentic self in your business. Whether you’re just starting out or looking to revamp your brand, now is the perfect time to start. Share your personal branding journey with us or get in touch for tailored advice on taking your brand to the next level!

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      “As a small business owner who loves a good laugh, I’ve stumbled upon a not-so-funny trend: doomscrolling. It’s like being stuck in a never-ending soap opera of gloom on social media and news sites. And guess what? It’s affecting my mental health, and my partner Clares too!

      Doomscrolling: A Sneaky Mood-Dimmer – Ever find yourself glued to a stream of bad news? That’s doomscrolling. It’s sneaky, like eating one too many biscuits without noticing. Before you know it, you’re feeling more anxious and stressed than a cat in a room full of rocking chairs.

      The Emotional Rollercoaster – Constantly digesting negative news is like riding an emotional rollercoaster, minus the fun. It’s tough making top-notch business decisions when your brain is doing somersaults.

      Sleepless in Social Media – This habit can mess with your sleep and even cause headaches. There I am, trying to run a business, and I’m more tired than a one-legged man in a bum-kicking contest.

      Focus, What Focus? – Keeping my mind sharp for business strategy gets tough when doomscrolling clouds my thoughts. It’s like trying to see through fog with sunglasses on.

      Breaking the Doomscrolling Spell – I’ve been working on swapping out doomscrolling with healthier habits. Because let’s face it, running a business is challenging enough without adding a daily dose of doom and gloom.

      So, here’s to less doomscrolling and more chuckling. After all, laughter is the best medicine, especially when you’re in the business of social media!”

      In the age of algorithms and paid promotions, the essence of social media often gets lost: community. Building a dedicated online community isn’t just a ‘nice-to-have’; it’s the backbone of any successful social media strategy. Here’s why community building should be at the top of your social media to-do list and how to go about it.

      Why Community Matters

      1. Brand Loyalty: A strong community fosters loyalty, translating into repeat business and referrals.
      2. Enhanced Engagement: Community members are likelier to engage with your posts, broadening your reach.
      3. Customer Insights: Active communities provide firsthand knowledge into customer preferences and concerns, helping you refine your products and services.
      4. Crisis Management: A supportive community can act as your frontline defence in times of public relations crises.

      How to Build Your Online Community

      Know Your Audience

      Your community should reflect your brand’s personality. Identify your target audience and tailor your content to meet their interests and needs.

      Deliver Value

      Content is king, but value is the kingdom. Offer tips, how-tos, and other actionable or informative content that enrich your audience’s lives or businesses.

      Engage, Don’t Broadcast

      Engagement is a two-way street. Make sure to interact with your audience by responding to comments, hosting Q&A sessions, or even featuring user-generated content.

      Foster Connections

      Introduce members to each other and spotlight community achievements. The stronger the relationships within the community, the more resilient it becomes.

      Consistency is Key

      A community is a living organism; it needs consistent nourishment to thrive. Stick to a posting schedule and maintain regular interactions to engage the community.

      Metrics to Track

      • Engagement Rate: Measures likes, shares, and comments.
      • Net Promoter Score (NPS): Indicates customer loyalty.
      • Community Growth: Track the rate at which your community grows to measure its health and outreach.

      Wrapping It Up

      Community building is an investment in your brand’s future. While it takes time and effort, the rewards—brand loyalty, customer insights, and an enhanced reputation—are well worth it.

      If you’re looking to implement these community-building strategies, there’s no better place to start than at one of our Kangaroo Connections networking events. These events offer a unique platform to broaden your professional network and delve deeper into best practices for building and nurturing an online community. Don’t miss out on these invaluable experiences that could catalyse your social media success. Check out our upcoming events here.

      We’re thrilled to announce that our business has recently become a Hailsham Chamber of Commerce member! We’re pleased to join this fantastic organisation and the local East Sussex business community.

      Benefits of Joining the Hailsham Chamber of Commerce

      The Hailsham Chamber of Commerce provides many benefits for its members, including networking opportunities, business development resources, and a chance to get involved in the local community. As a member, we’ll be able to connect with other Hailsham and Hastings business owners, promote Kangaroo Connections to new customers in East Sussex, and stay up-to-date on critical local issues and opportunities.

      Contributing to the Local Economy

      We started Kangaroo Connections because we saw a need for our services in Hastings and Sussex. Now, as a Chamber member, we look forward to contributing to the local East Sussex economy and helping other businesses in the region succeed as well. The Chamber hosts many educational events, luncheons, and networking nights. We’re eager to attend these events and connect with fellow local business owners.

      Marketing Opportunities

      Additionally, the Hailsham Chamber provides marketing opportunities like advertising in the membership directory, distributing promotional materials at Chamber events, and sponsoring programs aligned with our East Sussex business goals.

      Join the Hailsham Chamber of Commerce

      If you’re an East Sussex business owner, we encourage you to join the Hailsham Chamber of Commerce too. Together, we can support each other and help the Hailsham community thrive.

      Thank you to the Chamber staff and board for warmly welcoming Kangaroo Connections. We look forward to many successful years as a member!

      At our social media agency Kangaroo Connections, we regularly participate in client meetings and workshops via Zoom, recording each meeting. We used to take extensive manual notes to capture important action items, follow-ups, and key insights. Recently, we discovered Otter.ai, an AI-powered transcription tool that generates automated meeting notes. This tool has been a total game-changer for our agency!

      After Zoom meetings, we upload the recorded audio to Otter.ai to get automated AI meeting notes. The meeting transcription it creates is incredibly accurate and thorough. We then import these AI-generated meeting notes into Claude, our AI assistant for task management.

      In Claude, we review the Otter.ai meeting notes and pull out any important to-dos, deadlines, or reminders. We tag these with priority and due dates to add them to our Claude AI assistant task list. This helps us stay on top of important follow-ups that we’d otherwise have to dig through pages of notes to find.

      We also copy key insights over to Claude for easy referencing later. Claude’s machine learning capabilities mean it actually gets smarter and learns from our AI meeting notes over time.

      Pairing Otter.ai for automated Zoom meeting transcription with Claude AI assistant for task management, has made our post-meeting workflow much more efficient. We can focus on high-value work instead of manual note transcription.

      If your agency frequently conducts meetings, we recommend trying Otter.ai and Claude to boost productivity. Automated AI meeting notes have been a total game-changer for us! You can sign up for Otter using our referral link here to get a special bonus.

      Let us know if you have any other questions!

      Social media has changed the game for many industries, including plumbing. While word-of-mouth and traditional advertising still hold value, social media opens up a new avenue for reaching and engaging with potential customers.

      Here’s how social media can transform your plumbing business:

      1. Increased Visibility: You can increase your business’s visibility by having a presence on social media platforms. Regularly posting content and engaging with your audience can help keep your business at the forefront of potential customers’ minds.
      2. Showcase Your Work: Social media platforms, especially visually-oriented ones like Instagram, allow you to showcase your work. Sharing before-and-after photos or videos of your projects can demonstrate your expertise and attract potential clients.
      3. Build Trust: Social media provides an opportunity to build trust with potential clients. By sharing tips and advice, responding to queries promptly, and interacting positively with your audience, you can create a reputation as a reliable and trustworthy service provider.
      4. Customer Testimonials: Encourage satisfied customers to leave reviews or testimonials on your social media platforms. These can provide social proof and convince potential customers of your credibility and the quality of your services.

      By leveraging the power of social media, you can reach a wider audience, showcase your skills, and build trust with potential customers, transforming your plumbing business for the better. Remember, social media isn’t a one-way street – it’s a platform for conversation. Engage with your audience, respond to comments and messages, and use feedback to continually improve your services.

      For a complimentary chat get in touch today

      For builders, social media can be a powerful tool to showcase work and attract new clients. But with so many platforms available, it can be challenging to know where to start. Here are the top five social media platforms for builders and tips on how to use them effectively.

      1. Facebook: As the largest social media platform, Facebook is a must for builders. Use it to share updates, post photos of your projects, and engage with your community. Remember to respond to comments and messages promptly.
      2. Instagram: This visually-focused platform is perfect for showcasing your work. Post high-quality photos of your projects, use relevant hashtags to reach a wider audience, and interact with your followers regularly.
      3. LinkedIn: Often overlooked by tradespeople, LinkedIn can be a powerful tool for networking with other industry professionals and attracting commercial clients. Share industry news, business updates, and professional achievements.
      4. YouTube: Video content is increasingly popular, and YouTube is the perfect platform for it. Consider creating videos showing the progress of your projects, giving tours of finished buildings, or offering professional advice.
      5. Pinterest: This platform is a haven for home improvement and DIY enthusiasts. Post high-quality photos of your work and consider creating themed boards for different types of projects.

      Remember, the key to social media success is consistency. Regularly post engaging content and interact with your followers to build a strong online presence.

      For a complimentary chat get in touch today