Why It’s Important to Choose the Right Social Media Platform

Not all social media platforms are created equal. Each one offers different ways to engage with your audience. Choosing the wrong platform could mean missed opportunities to connect with potential customers in Hastings, Eastbourne, and Tunbridge Wells. However, the right platform allows you to showcase your business’s strengths, reach the right demographics, and build connections. For more insights on how different social platforms can benefit businesses, check out this guide to social media platforms by HubSpot.

Facebook: The Right Platform for Building Community

With a user base that spans all ages, Facebook is ideal for creating community. From sharing updates to hosting events and engaging through comments, it’s useful for local businesses, family-owned shops, and service providers.

Best For: Local shops, hospitality businesses, event organisers, and service providers wanting a broad, community-focused audience.

Example: For example, a café in Hastings might use Facebook to post daily specials, promote local events, and engage with regulars. This creates a lively online community around their business.

Instagram: A Great Choice for Visual Storytelling

Instagram is about visual storytelling. With stories, reels, and shoppable posts, it’s perfect for brands that want to share their style and build a following.

Best For: Brands with strong visual appeal, such as beauty, hospitality, retail, and design-focused businesses.

Example: A hotel in Eastbourne, for instance, can use Instagram to showcase its rooms, amenities, and nearby attractions. By sharing beautiful images and encouraging guests to post experiences, the hotel builds an enticing gallery that attracts customers.

LinkedIn: Choosing the Right Platform for Professional Networking

LinkedIn is the go-to for B2B services, consultants, and recruiters. If your business focuses on networking, thought leadership, or hiring, LinkedIn provides tools to share insights, connect with professionals, and attract clients.

Best For: B2B companies, consultants, HR services, and industries that benefit from networking.

Example: For instance, a mortgage broker in Tunbridge Wells might use LinkedIn to post financial insights, share industry news, and connect with clients or other professionals in finance.

X: A Trendy Platform for Real-Time Conversations

X (formerly Twitter) is where conversations happen in real time. This makes it ideal for news-based brands, thought leaders, and service-oriented businesses that interact with their audience quickly.

Best For: News outlets, tech companies, customer service, and industries needing real-time updates or quick responses.

Example: A digital marketing agency in Hastings can use X to share tips, respond to client questions, and stay on top of trends, all while building a voice as a knowledgeable leader.

Pinterest: The Right Platform for Visual Inspiration

Pinterest is a highly visual, search-oriented platform, perfect for brands in home decor, fashion, wedding planning, and DIY. If your business relies on visually inspiring customers—think “mood boards” or idea-sharing—Pinterest is worth considering.

Best For: Businesses in fashion, home decor, events, and DIY, or any brand looking to drive traffic through visual discovery.

Example: For example, an interior design firm based in East Sussex can share design inspiration, showcase projects, and build boards that appeal to users seeking decor ideas. This makes it a great tool for attracting potential clients.

Let’s Build Your Social Media Strategy Together!

Looking to take the next step? Contact us at Kangaroo Connections to discuss a customised social media strategy that aligns with your business goals. Whether you’re just getting started or want to refine your approach, we’re here to help you succeed on the platforms that matter most.

Client Testimonial

“Kangaroo Connections helped us find the right social media platforms for our business, and we’ve seen amazing engagement ever since. Their guidance was spot-on and easy to follow!” – Sarah, Local Business Owner in East Sussex