Christmas Social Media Marketing Tips for Small Businesses in East Sussex and Kent
1. Embrace Festive Visual Branding
- Update your profile and cover photos with Christmas-themed designs using tools like Canva.
- Create Christmas-themed posts featuring your logo and key products/services.
- Use your shopfront or local landmarks for photo backdrops to tie in your community (e.g., #ChristmasInEastbourne).
2. Engage With Festive Hashtags
- Include both trending hashtags like #MerryChristmas2024 and localised ones such as #ShopLocalSussex or #KentChristmasMarket.
- Combine these with product-focused tags to capture broader audiences, e.g., #GiftsForHim or #FestiveFamilyFun.
3. Plan and Promote Seasonal Offers
- Run time-limited promotions, such as “12 Days of Christmas Deals.”
- Highlight unique offerings for last-minute gift buyers or services for the new year.
- Share a post promoting an in-store or online exclusive Christmas Eve flash sale.
4. Behind-the-Scenes Content
- Share videos of your team decorating, packing festive orders, or attending local events in Hastings or Tunbridge Wells.
- Use Instagram Stories or TikTok for spontaneous, relatable updates, showcasing your authenticity.
5. Run a Christmas Competition
- Example: “Guess the Number of Baubles in the Jar” and offer a discount or prize.
- Encourage tagging and sharing to maximise reach. Partner with another local business for cross-promotion.
6. Collaborate Locally
- Cross-promote with nearby businesses in East Sussex or Kent through shared giveaways or content.
- Highlight local Christmas events you’re attending or sponsoring, tying your brand to the community.
7. Optimise for Mobile and Local SEO
- Ensure your website is mobile-friendly and optimised for searches like “gift shops near me in Hastings.”
- List your business in Google My Business with updated Christmas hours.
8. Utilise Video Content
- Create short, engaging videos for platforms like Instagram and TikTok showcasing gift ideas, tutorials, or greetings.
- Example: Post a quick guide to wrapping one of your products stylishly.
9. Encourage User-Generated Content
- Create a branded hashtag and ask customers to share photos of their purchases or in-store visits.
- Incentivise participation with a small reward, e.g., “Post with #FestiveWith[YourBrand] for 10% off your next order.”
10. Promote Giving Back
- Highlight any community support efforts, like donating to local charities or participating in Christmas markets.
- Share feel-good posts that reinforce your values and create an emotional connection with your audience.
