Why DIY User-Generated Content is Worth It

There’s something about “real life” content that people trust. No perfectly polished photos, no corporate slogans—just the genuine, behind-the-scenes you. Clients and potential customers want to see what it’s like to work with you, and when you’re the one creating it, you’re in control. Plus, it’s an easy, low-cost way to create a steady stream of content.

DIY UGC helps you create authenticity and build relationships, making your business memorable and approachable. Check out our social media management services for more ideas on boosting your engagement. You can also read more about the benefits of user-generated content on HubSpot.

How to Create Your Own User-Generated Content (and Have Fun with It!)

1. Share Real Moments (They Don’t Have to be Perfect!)

Think your day-to-day isn’t worth posting? Think again. Snap photos of moments like prepping for client meetings, sharing a coffee at your desk, or putting together a proposal. You’re giving clients a peek into the process, which builds trust and makes you relatable.

It doesn’t need to be perfect—real is what people are after! At Kangaroo Connections, we’ve seen this “here’s what we’re up to” content resonate across industries, from social media management to content strategy.

2. Get Client Input (and Show It Off!)

After a positive meeting or project, ask clients a quick question like, “What did you find most helpful about our work together?” Share their responses as short posts or stories.

It’s like a mini-testimonial in real-time, letting potential clients hear directly from the people you’re helping. Bonus points if you add their quote alongside a fun photo or office image—adding that personal touch makes it even better!

3. Host a “Day in the Life” Story Series

Ever thought of showing followers a full day in your work life? It’s a great way to let people feel who you are and what you do. Snap shots, share quick videos, and create a “day in the life” series on your stories or feed.

From early morning coffee to the end of your workday, you’re giving clients insight into the world behind the business. And it’s fun! Plus, it builds connection and loyalty.

4. Share Client Wins and Success Stories

Had a client who reached a milestone with your help? Celebrate their success! You don’t need elaborate videos or fancy graphics—a quick post or story sharing their win and how you helped makes for powerful content.

Clients love seeing that you’re invested in their success, and potential clients appreciate seeing real, relatable results. For more ideas, read our post on creating content that connects with your audience.

5. Put a Twist on Testimonials

Testimonials don’t have to be formal! Ask clients to share a quick note about their experience or a snapshot of a moment they enjoyed. Pair it with a relaxed photo of you or your workspace, and you’ve got an authentic testimonial that’s much more engaging than a traditional review.

Time to Show (Not Tell)

Creating your own UGC isn’t about high production—it’s about honesty, approachability, and a bit of fun. Take a break from the polished posts, show your day-to-day, and let clients see the real you. With these tips, you’ll build trust, connect with new clients, and create a community around your brand—no influencer required!