Start With Existing Social Media Content Ideas

Sometimes the best ideas are hiding in plain sight. Repurpose content you’ve already created – it’s a smart way to save time while keeping your feed fresh. Here are a few examples:

• Transform Blogs Into Posts: Break down key points from your articles into bite-sized content.
• Turn Reviews Into Graphics: Use glowing testimonials to build trust with your audience.
• Snippets From Videos: Share memorable clips from past events, webinars, or product demos.

Generate Social Media Content Ideas by Engaging Your Audience

Your followers are a goldmine for inspiration. Tap into their interests and questions to create content that resonates.

• Ask Questions: Use polls or Q&As to spark conversations and gather ideas.
• User-Generated Content: Encourage followers to share how they use your products and feature them on your page.

Show the Human Side of Your Brand

People connect with people. Pull back the curtain and let your audience see the faces and stories behind your business.

• Behind-the-Scenes Moments: Share a sneak peek of your team at work or the process behind your product.
• Day-in-the-Life Content: Highlight the people who make your business tick.

Jump on Trends – Carefully

Trends are a fantastic way to stay relevant, but only if they align with your brand. Keep an eye on what’s popular and put your unique spin on it.

• Industry News: Share your perspective on the latest updates in your field.
• Challenges and Memes: Adapt trending content in a way that fits your voice and audience.

Plan Social Media Content Ideas With a Themed Calendar

Sometimes the hardest part is knowing where to start. Themes can give you structure and help you stay consistent. Here are some examples:

• Tip Tuesdays: Share actionable advice that aligns with your niche.
• Feature Fridays: Spotlight a product, service, or even a team member.
• Throwback Content: Revisit milestones or past campaigns that resonated.

For more inspiration, check out HubSpot’s guide to creating a social media calendar.

Let’s Make Content Creation Simple

Struggling with ideas isn’t a sign to stop – it’s a signal to rethink your strategy. Whether it’s repurposing content, engaging your audience, or tapping into trends, there are endless ways to keep your social media fresh and engaging.

Need more guidance? At Kangaroo Connections, we specialise in turning content struggles into seamless strategies. Book a consultation today, and let’s get your social media buzzing again!