Spring Clean Your Social Media: A Step-by-Step Audit Guide for Small Businesses

Spring is in the air – and just like your home or office, your social media accounts could probably do with a little tidy-up too! A social media audit is the perfect way to assess what’s working, what needs updating, and where you’re missing opportunities to connect with your audience.

At Kangaroo Connections, we specialise in social media management, social media training, and platform-specific strategies like Facebook marketing, Instagram marketing, LinkedIn marketing, and TikTok marketing – all tailored for small businesses across Hastings, Eastbourne, Tunbridge Wells and beyond.

Why a Social Media Audit Matters

If you’re posting content but not seeing results, it’s time to look closer. An audit helps you:

• Understand what types of content are performing
• Ensure your branding is consistent
• Spot gaps in your content strategy
• Optimise your profiles for SEO and engagement
• Plan smarter for the next quarter

Step-by-Step: How to Audit Your Social Media Like a Pro

1. Review Each Profile

Check your bio, profile image, and cover photo. Are they consistent across platforms? Do they clearly state what you offer? Have you included keywords and a clear call-to-action (CTA)?

2. Check Posting Frequency & Engagement

Are you showing up consistently? Look at the past 30 days – how often are you posting, and what engagement are you getting? If you’re ghosting your audience, it’s time to return to the feed.

3. Analyse Content Types

Are you using a mix of reels, carousels, videos, and photos? Are you using Stories, Lives, or Highlights where available? If not, you’re leaving visibility on the table – especially on Instagram and Facebook.

4. Evaluate Hashtag & Caption Strategy

Are your captions prompting conversation? Are you using location-relevant hashtags and keywords like #HastingsBusiness or #KentMarketing? Engagement and discoverability go hand-in-hand.

5. Measure Performance

Use native platform insights or tools like Meta Business Suite to track top-performing posts, engagement rates, and reach. This is where you learn what’s really resonating with your audience.

Want Help With That? Book Your Free Audit!

Are you not sure where to begin? We offer a completely FREE Social Media Audit for small businesses in East Sussex and Kent.

We’ll review your profiles, content, branding, and strategy – and give you practical, no-jargon advice on how to boost your online presence.

👉 Click here to claim your free social media audit – no strings attached, just solid advice.

Let’s Make Q2 Your Strongest Yet

Now’s the time to dust off those accounts and get serious about social media growth. Whether you’re ready to hand it all over, want training to boost your confidence, or just need a nudge in the right direction – we’re here to help.

Based in Hastings, Eastbourne, Tunbridge Wells or surrounding areas? Let’s have a cuppa and chat about your goals.

Looking for help with social media management or training? Let’s get you booked in.

Need quick advice or want to share your audit results? Drop us a message on WhatsApp or come say hello at a local networking event.