1. Short-Form Video: A Key Social Media Trend in the UK 2024

Short-form video content, especially on platforms like TikTok and Instagram Reels, has been one of the most effective ways to engage audiences in 2024. With attention spans shrinking, short videos are perfect for showcasing products or services in a fun and engaging way.

Tip: Create behind-the-scenes content or quick customer testimonials. This shows a more personal side to your business. For example, a small café in Eastbourne could feature daily specials or barista tips. Short-form video has been key to many social media trends UK 2024.

2. AI Tools and Personalisation: Shaping Social Media Strategies in 2024

In 2024, AI-powered tools have become more accessible for businesses of all sizes. From chatbots to personalised content recommendations, AI helps businesses deliver more tailored experiences. By using AI in your social media strategy, you can save time and provide more relevant content to your followers.

For example, businesses in Rye or Bexhill can use AI for content scheduling or customer interactions, significantly improving efficiency. Platforms like Agora Pulse offer automated scheduling features. These allow you to focus more on building relationships with your customers.

Looking for more tips on AI in social media? Check out our AI tools blog for a deeper dive into how it can benefit your business.

3. User-Generated Content (UGC): Boosting Authenticity in 2024

Throughout 2024, audiences have continued to seek authenticity. User-Generated Content (UGC) has been a powerful way to build trust and foster community. By encouraging customers to share their experiences with your brand, you can boost organic growth and engagement.

For instance, a local hair salon in Tunbridge Wells could ask clients to share before-and-after photos. This provides fresh content for your social media channels while strengthening your credibility. It’s a great strategy in social media trends UK 2024.

Want to learn more about how UGC can improve your strategy? Visit our content strategy services for expert advice.

4. Community Building on Niche Platforms: A Key Trend in UK Social Media 2024

While Facebook and Instagram remain dominant, many businesses in 2024 have started tapping into smaller, niche platforms like Discord and Mastodon. These platforms offer unique ways to build close-knit communities around specific interests.

If you run a business in Battle and specialise in a niche—such as antiques or local crafts—these platforms can help you connect with a dedicated audience. Community-building has been a key part of social media trends UK 2024.

5. Social Commerce: Revolutionising In-App Purchases in 2024

In 2024, social commerce has become even more significant. Users can now shop directly through social media platforms without leaving the app. Instagram and Facebook have improved their in-app shopping experiences, making it easier for businesses to sell products directly to followers.

For businesses in Hastings or Brighton, this means you can reach your customers where they already spend time. Offering a seamless shopping experience has been crucial for businesses in 2024. Make sure your product catalogues are updated, and use features like Instagram’s product tags. This trend continues to drive social media strategies UK 2024.

Conclusion: Adapting to Social Media Trends in the UK for 2024

The social media trends UK 2024 have been dynamic. New trends have emerged to help businesses reach and engage their audiences in innovative ways. By adopting these strategies, small businesses in Sussex and Kent can continue to grow and thrive as we head into 2025.

Need help with your social media strategy? At Kangaroo Connections, we specialise in helping local businesses across Sussex and Kent develop effective social media strategies. Get in touch today to see how we can support your business!