What Is the Social Media Algorithm?

The term refers to the rules platforms like Instagram, Facebook, and LinkedIn use to prioritise content in user feeds. These algorithms aim to deliver relevant and engaging posts. Learn more about how social media algorithms work from Hootsuite.

Why Does the Algorithm Affect Your Reach?

When posts don’t gain traction, it’s often due to a lack of relevance or engagement signals. Algorithms prioritise content based on metrics like likes, shares, and comments. Learn actionable strategies to boost engagement with this guide by Sprout Social.

How to Improve Content Visibility

• Focus on Quality: Prioritise posts that inform, entertain, or inspire.
• Encourage Engagement: Use polls, questions, or challenges to drive interactions.
• Stay Consistent: Regular posting helps signal activity to platform algorithms.
• Leverage Features: Experiment with Reels, Live videos, or professional insights, depending on the platform. Learn more about optimising Instagram Reels.
• Follow Trends: Align your content with trending topics for greater visibility.

Platform-Specific Tips for Algorithms

Instagram: Use trending hashtags and engage through Stories and Reels. Learn how with this Instagram hashtag guide.

Facebook: Prioritise video content and Live sessions. Check out Facebook’s tips for Live videos.

LinkedIn: Post professional insights early in the day for maximum engagement. Explore LinkedIn’s best practices.

Stay Ahead with Algorithm Insights

While platform algorithms are complex, focusing on engagement, relevance, and trends can help your content stand out. Adapt your strategies to work with, not against, these systems.

Need Help Navigating Social Media?

Kangaroo Connections specialises in tailored strategies for businesses in East Sussex and Kent. Book a consultation today to improve your visibility and engagement.