Why Video Matters on Social Media

Social media platforms are prioritising video for one reason: it works. Videos hold attention longer than static posts and are more likely to be shared. Whether you’re aiming to connect with your audience or promote a new product, video is the format that delivers. Explore the data behind video marketing with Hootsuite.

The Benefits of Video for Engagement

• It’s Eye-Catching: In a sea of text and photos, videos are more likely to stop someone mid-scroll. Movement, sound, and visuals combine to grab attention.
• It Drives Interaction: Video content often generates more likes, comments, and shares compared to other formats. The longer people engage, the more platforms push your content to new viewers.
• It’s Shareable: Videos are highly shareable, increasing your reach without additional effort. If people love what they see, they’ll spread the word for you.

How to Use Video Effectively

• Start Simple: A big budget isn’t necessary. Short, straightforward clips, like behind-the-scenes snippets or quick tips, can perform just as well as professionally shot content.
• Focus on Relatability: While polished videos have their place, audiences connect more with authenticity. Show the human side of your business and keep it real.
• Use Native Features: Platforms like Instagram and Facebook favour content created directly within their apps. Features like Reels, Stories, and Live videos often get a visibility boost. Learn how to optimise Reels with Later.
• Add Value: Whether it’s answering FAQs or showcasing a product in action, make sure your videos offer something useful or interesting to your audience.

Staying Ahead in a Video-Driven World

Video isn’t just a passing trend; it’s the future of social media. While you don’t need to focus solely on video, incorporating it into your strategy can help your brand stay relevant, visible, and engaging. For insights on video’s growing role in marketing, check out this Forbes guide to video marketing trends.

Need Help Managing Your Social Media Strategy?

Kangaroo Connections helps businesses build consistent, effective social media plans – including integrating the latest trends like video. Book a consultation today, and let’s work together to grow your brand!