In the bustling world of Facebook, where every like feels like a pat on the back, it’s easy to become fixated on the numbers game. As small business owners, we often obsess over how many likes our posts get, viewing them as a measure of our success. But here’s some food for thought: are likes truly the be-all and end-all of social media engagement, or are we merely chasing after vanity metrics?

The Allure of the Like Button

The like button on Facebook is seductive. It offers immediate feedback, a swift and straightforward way for users to show appreciation for our content. But let’s be honest, a like is often a passive engagement. It’s a fleeting nod of approval as users scroll through their feeds, not necessarily a sign of genuine interest or engagement with your brand.

The Real Goal: Encouraging People to Share Your Content

Now, let’s turn our attention to the real game-changer: shares. When someone shares your content, they’re not just giving it a thumbs up; they’re endorsing it and broadcasting it to their network. A share extends the reach of your message far beyond your immediate followers, tapping into new audiences and potential customers.

Why Shares Outshine Likes

  1. Extended Reach: Shares project your content into new social circles, increasing your visibility and potential for engagement.
  2. Increased Credibility: When someone shares your content, they essentially endorse your brand. This peer-to-peer recommendation boosts your credibility and trustworthiness.
  3. Enhanced Engagement: Shared content often ignites conversations, encouraging more meaningful interactions than passive ones.
  4. Potential for Virality: Whilst not every shared post will go viral, shares increase your content’s chances of being seen by a wider audience, maximising its potential impact.

How to Encourage Shares

  • Create Valuable Content: Share-worthy content provides value, whether informative, entertaining, or emotionally resonant.
  • Encourage Interaction: Pose questions, prompt discussions, and engage with your audience’s comments to foster a community around your brand.
  • Be Authentic: Authenticity resonates with audiences. Share your story, the highs and lows of your business journey, to create a genuine connection.
  • Use Visuals: Posts with images, videos, or infographics are more likely to be shared.


Whilst it’s gratifying to see those likes pile up, it’s crucial to remember that they’re just one piece of the puzzle. In the grand scheme of things, shares are a more accurate measure of engagement and the true catalyst for growing your online presence and, ultimately, your business. So next time you post, focus on crafting content that your audience will like and want to share with their friends and followers. After all, in the world of Facebook marketing, sharing is not just caring—it’s converting.

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    Social media has changed the game for many industries, including plumbing. While word-of-mouth and traditional advertising still hold value, social media opens up a new avenue for reaching and engaging with potential customers.

    Here’s how social media can transform your plumbing business:

    1. Increased Visibility: You can increase your business’s visibility by having a presence on social media platforms. Regularly posting content and engaging with your audience can help keep your business at the forefront of potential customers’ minds.
    2. Showcase Your Work: Social media platforms, especially visually-oriented ones like Instagram, allow you to showcase your work. Sharing before-and-after photos or videos of your projects can demonstrate your expertise and attract potential clients.
    3. Build Trust: Social media provides an opportunity to build trust with potential clients. By sharing tips and advice, responding to queries promptly, and interacting positively with your audience, you can create a reputation as a reliable and trustworthy service provider.
    4. Customer Testimonials: Encourage satisfied customers to leave reviews or testimonials on your social media platforms. These can provide social proof and convince potential customers of your credibility and the quality of your services.

    By leveraging the power of social media, you can reach a wider audience, showcase your skills, and build trust with potential customers, transforming your plumbing business for the better. Remember, social media isn’t a one-way street – it’s a platform for conversation. Engage with your audience, respond to comments and messages, and use feedback to continually improve your services.

    For a complimentary chat get in touch today

    For builders, social media can be a powerful tool to showcase work and attract new clients. But with so many platforms available, it can be challenging to know where to start. Here are the top five social media platforms for builders and tips on how to use them effectively.

    1. Facebook: As the largest social media platform, Facebook is a must for builders. Use it to share updates, post photos of your projects, and engage with your community. Remember to respond to comments and messages promptly.
    2. Instagram: This visually-focused platform is perfect for showcasing your work. Post high-quality photos of your projects, use relevant hashtags to reach a wider audience, and interact with your followers regularly.
    3. LinkedIn: Often overlooked by tradespeople, LinkedIn can be a powerful tool for networking with other industry professionals and attracting commercial clients. Share industry news, business updates, and professional achievements.
    4. YouTube: Video content is increasingly popular, and YouTube is the perfect platform for it. Consider creating videos showing the progress of your projects, giving tours of finished buildings, or offering professional advice.
    5. Pinterest: This platform is a haven for home improvement and DIY enthusiasts. Post high-quality photos of your work and consider creating themed boards for different types of projects.

    Remember, the key to social media success is consistency. Regularly post engaging content and interact with your followers to build a strong online presence.

    For a complimentary chat get in touch today